How To Sell Your Makeup Idea To Big Companies

You have that calorie-free bulb moment. Now what?

Maybe yous're new to the company or early in your career, but you take a big idea that can impact the business. Is there room for big ideas from people exterior of senior leadership at large companies? The short answer is Yeah.

In that location's a reason traditional, top-down companies are and so big and successful—they hire star employees like y'all and back up your ideas.

In fact, "the bigger the arrangement, the bigger the opportunities to brand massive alter," says Robbie Kellman Baxter.

Hither are three steps to sell your big idea at a large visitor.

iii steps to sell your big idea in a large company

#one Rally your support team

Step one is to build support for your idea. First with your immediate manager, but don't finish at that place.

Reach out to your 'friendlies' within the company and mentors in the manufacture. Ask for feedback and work out the initial kinks in your idea with this trusted circle earlier sharing information technology with more than critical colleagues.

Then turn to others in your visitor who volition be most impacted by the thought.

"Many good ideas accept been killed because of politics and turf battles," says Baxter. "So make sure you empathize how your idea impacts people across your organization and work to build support."

The more people who go behind you, the more than likely your idea will take flight.

#ii Test and learn

Once you have buy-in, it's time to prove your thought has merit by running a pocket-sized test. (In the product earth, this is known equally your minimum feasible product or MVP.)

Motility forward aggressively and creatively, and experiment by leveraging the following guidelines:

Gear up a clear scope for your experiment.
Define clear success metrics that won't take too long to attain.
Test it out and report back. If information technology meets success criteria, invest more than time and proceed moving forrard.
If information technology doesn't, test multiple hypotheses until you've proven to yourself that the thought won't work. Then you can move on.

Not every test will succeed. Only remember: when it comes to big ideas, at that place's no such thing as failure—merely learning.

#three Make the call: scale or pivot

To be successful with a big idea, y'all need to be ready to analyze and present your findings, and make the move to calibration the idea or and pivot.

Commencement, stay curious. Don't hold also tightly to a unmarried effect. When you go along an open mind, you may stumble on an even better evolution of your original idea.

Allow the data from your test guide the conversation on when to scale and when to pivot. If your test meets or exceeds your goals, you take aplenty ammunition to advise a scaled version of your thought.

If your test underperforms, identify where it brutal brusk and any surprises. Perhaps the exam performed meliorate with an audience you lot didn't anticipate; how can you use that finding to pivot the idea?

All learnings are valuable insight that will assistance inform how y'all move forwards.

For more communication on how to sell your big ideas, including how to gauge whether your visitor is ready for disruption, watch Become an Entrepreneur within a Visitor with Robbie Kellman Baxter.

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